[Read free ebook] Build Your Own Garage: Blueprints and Tools to Unleash Your Company's Hidden Creativity






 | #3239711 in eBooks |  2010-05-08 |  2010-05-11 | File Name: B003L77VR4


||0 of 0 people found the following review helpful.| Five Stars|By Mark A Mason|was great helped my wife and I build ours|8 of 10 people found the following review helpful.| Sparking Corporate Creativity|By Rita Belmont|Having read Schmitt's books on marketing, I was very interested to see him branching out into the field of corporate creativity. "Build Your Own Garage" is a rea|.com |Ever since Hewlett-Packard emerged from one in 1939, a "garage" has come to symbolize the no-holds-barred mentality that fosters the kind of creativity that drove this company--and the dozens more it spawned--to heights theretofore unknown. Bernd Schmitt

Is your company all bizz -- filled with professional managers, accountants, and financial planners who produce "smooth operations" but offer no customer savvy or soul? Or is it all buzz -- filled with talk, hype, and the brainstorming of half-cooked ideas that often lead nowhere?
To capture the best of these dichotomous worlds, creativity expert Bernd H. Schmitt and accomplished business writer Laura Brown introduce a groundbreaking model of a creativ...


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