(Download) Emoti-coms: A marketing guide to communicating through emotions






 | #2648007 in eBooks |  2011-04-01 |  2011-04-01 | File Name: B004UAGSZM

Marketing is broken. Everyday, consumers are bombarded with thousands of commercial messages, and they have become increasingly adept at screening out or instantly forgetting them. The advertising quest for eyeballs is floundering and research and developments in technology suggest that reaching people will only get increasingly difficult with time.
Meanwhile, exciting breakthroughs in neuroscience and psychology have given us greater insights into human emotions t...


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