||0 of 0 people found the following review helpful.| Worth the cover price|By Gregor M Ferguson|Well worth the cost of purchase and the time invested in reading it, and then-re-reading it. It's accessible, thoughtful and helps company managers get their heads into the right space, but leaves it to the reader to apply its principles and insights to their own circumstances.|13 of 15 people found the following review helpful.|From Booklist|The authors, consultants with extensive experience assisting corporations, report that innovation problems are not due to lack of ideas but rather to how corporations turn those ideas into cash or p
If you're like most people, you bet your career and company on innovation--because you must. Payback: Reaping the Rewards of Innovation offers you a new way to think about and manage innovation that will dramatically improve the odds of success.
Authors James Andrew and Harold Sirkin, senior partners in The Boston Consulting Group, describe an approach to managing innovation based on the concept of a cash curve--which tracks investment against time.... [PDF.ph07] Payback: Reaping the Rewards of Innovation Rating: 3.78 (501 Votes)
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