||0 of 0 people found the following review helpful.| Good all around.|By Mihail Fuksman|Good all around.|1 of 2 people found the following review helpful.| A MUST READ FOR ALL BUSINESS MANAGERS|By David R. Bennett|This book is like a well kept secret.
Miniter's work is antithetical to prevailing historically established schools of thought. My understanding of strategi|From Publishers Weekly|Miniter, a former editor for The Wall Street Journal Europe, relishes in debunking the popular dot-com era myth that market share trumps old-fashioned profits. The author sees belief in market share as an unholy cult, and attacks the idea
Richard Miniter skewers the sacred cow of market share and debunks the conventional wisdom that corporate profits rise as you grab more territory in the marketplace.
Market share is the fool’s gold of modern business. In reality, companies that maximize market share end up minimizing profits, while their smarter rivals earn higher returns. Three times out of four, on average, the most profitable firm is not the one with the largest slice of the market....
[PDF.lz03] The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Crown Business Briefings) Rating: 3.77 (571 Votes)
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You easily download any file type for your gadget.The Myth of Market Share: Why Market Share Is the Fool's Gold of Business (Crown Business Briefings) | Richard Miniter. A good, fresh read, highly recommended.
